Brad Dannefaerd

Managing Director

Brad is the founder and Managing Director of the CERT Group of companies. Brad worked in the compliance and enforcement sections of NZ Fisheries for more than 19 years. He has extensive experience in both operational and training roles. As a frontline fishery officer, he faced many challenging situations where multiple safety risk factors were present at the same time. As a result, Brad became interested in developing his knowledge and skill in the officer safety field. This eventually led to his appointment as National Co-ordinator: Officer Safety within the Training and Development Unit.

Certified by the NZ Police as an officer safety defensive tactics instructor, Brad wrote the defensive tactics manual and training material for the Ministry of Fisheries. He has also co-ordinated equipment implementation projects for the Ministry.

Brad holds national and international instructor certifications in officer safety and tactical communications related training. His experience in frontline roles, along with the development and delivery of officer safety training, helps to ensure our programmes are second to none.

“I’m passionate about helping individuals and organisations reduce risk in compliance and enforcement situations, so they can be safer and more effective in their work. It’s very rewarding to see confidence and competence grow.”

Brad is based in New Plymouth and can be contacted on 
+64 (0)27 423 7869 or by email at brad@certgroup.com